In 2006 husband and wife entrepreneurs, Mike and Adelle Elder and their children, were inspired to share some of their east coast heritage with Southern California. In a wonderful treat know as Italian Ice. Along with multiple Independent vendors you can enjoy a fresh scoop of this 100 year old secret recipe in communities across the United States at local fairs, festivals, carnivals, party’s and pizzerias with over 120 flavors. It’s hard to decide on a favorite. We call it the “WOW” factor. One taste of this silky, smooth & creamy delicious Non Dairy, Fat Free, Gluten Free and Cholesterol Free frozen fruit sensation and you’ll realize it’s like no other frozen treat you have ever had!